Principles for using artificial intelligence at ARTE

ARTE, as a European public service cultural platform, is fully aware of the challenges, opportunities and threats posed by artificial intelligence (AI) tools for the creation, distribution and analysis of journalistic works and content.

The purpose of this charter is to provide a framework for the responsible use of these tools by our media, in line with the fundamental values of the ARTE Group:

It is intended to apply to all programmes and processes launched after 01/07/2024, following a series of tests and groundwork carried out over more than a year.

Our principles for using generative AI tools

1. Responsibility Principle

Any use of AI by ARTE teams for internal purposes (translation, transcription, information search, content indexing, etc.) and/or external purposes (publication of a text, image or video) shall be carried out under human supervision.

2. Trustworthy AI Principle

Any generative artificial intelligence tool used by ARTE must comply with the following three criteria:

3. Transparency Principle

Beforehand, we must be able to understand the fundamental operating and training principles of the selected AIs.

Afterwards, any use of generative AI must be clearly disclosed to our audiences. Where this relates to the generation of the work itself, the use of generative AI must be disclosed transparently to our audiences.

Our guidelines for the use of AI in our programmes.

4. Adaptability Principle

This charter is designed to be updated on a regular basis, in particular to take account of:

ARTE requires all its teams (internal and external) to apply the above four principles.